Google are always busy with new updates and roll outs however, their latest update, rolled out on December 3rd although the impact was mostly felt on December 4th. On Dec. 3rd, Google began rolling out their December 2020 core update. Early data shows the rollout was really seen the following day, but as Google has … Continue reading Google’s December 2020 core algorithm update
Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to Gradually Reduce Cost per Acquisition from a PPC Campaign
Organic search engine results are one of the most important tools in a business’s arsenal. There are more than 11 billion searches a month on Google alone, and correctly done search engine optimisation will get your website ranked higher. Refer to our SEO services in Colchester. But a business can have too much of a … Continue reading Three factors to monitor for avoiding over optimisation
