In the last few years, Google has opted to integrate a variety of machine learning technology into its advertising platform. In fact, so much work has been done here that it is now essentially possible to create a Google Ads campaign and let the technology optimise every facet of it for you. What is Smart … Continue reading Pros & Cons of Google’s Automated Bidding Strategies
Monthly Archives: June 2021
Three Social Media Marketing Myths Busted
Social media marketing has become such an integral component of a robust digital presence that it has naturally collected its fair share of myths over the last decade. Many of these myths have been disproven time and time again but as the social media landscape is naturally so fast paced, it can feel like an … Continue reading Three Social Media Marketing Myths Busted