A few days ago Google released information on their new search algorithm update that they have called BERT. The idea is to better understand natural language in order to make search results far more intuitive in their replies. Google have said that BERT will impact 1 in 10 of all search queries and is the … Continue reading The new Google search algorithm!→

We all know that search optimisation or SEO as it is usually called is the art of gaining positions within search listings with the hope of increasing traffic thus enabling you to sell more of your products or services. There are many techniques that enable a website to appear higher in search listings for keywords … Continue reading Strategies to Make Your Page Rank→

Do you lead an ambitious, new business or start-up company that needs an individually designed bespoke optimisation programme to maximise your online presence? How do you find the answer that enables you to be competitive early enough to generate a level of business but easy enough to manage without needing the head count of a … Continue reading Bespoke optimisation programme for ambitious, new business or start-ups→

Google has just released some breaking news… Today (03rd June 2019) Google will be releasing a broard core algorithm update. As we all know, this is something that Google does several times per year. The update will be called ‘The June 2019 Core Update’ however, until the update has been released then there will be … Continue reading **Breaking news** – Google update→

SEO should always deliver your ‘bread and butter’ visibility for any online marketing strategy. This can then be supported by other forms such as paid and social advertising to name but a very few. The beauty of SEO is that you are able to manage it yourself however, the technical nature of many areas means … Continue reading SEO – Stop Believing Those Myths→

We all know that in this day and age content is vital for ensuring authority is delivered by a web site. Understanding this means your search programme will play a critical role in driving growth through the implementation of structured keywords. Structuring your sites visibility based on keyword research is so important, but this must … Continue reading Keywords to a content brief→

In this complicated and ever more competitive world then how do we ensure prospective buyers, sellers, landlords or tenants actually find our portfolio of properties so that we can compete against our online competitors? Modern estate agencies realise that ranking on Google for relevant terms based around our portfolio and our geographic position is important. … Continue reading How can estate agents benefit from online visibility?→

Its been discussed for a few weeks now that Google were in the process of updating their core search algorithm. Well, Danny Sullivan of Google has finally confirmed that Google is updating its algorithm and that this update has been going on since March 12th, he has referred to it as another broad core update. … Continue reading There’s Been a Core Algorithm Update!→

Recruitment as a service is so competitive that every single facet of business has been covered so, how do we manage to push our brand in front of both applicants and clients alike when there are so many organisations already fighting for that visibility. Of course, online has for many years delivered traffic that enables … Continue reading The Importance of SEO in Recruitment→

Throughout the last ten years, SEO has dramatically changed delivering far more accuracy than ever before. There are so many articles written about the future of search that we thought it important to look at three key areas that must be included within any organisations search strategy. Each and every search engine are in a … Continue reading The future of SEO for online businesses→

Is SEO that is aimed at blockchain and cryptocurrencies different? The blockchain industry has exploded over recent years. The push to develop cryptocurrencies and emerging technologies all based on the blockchain methodology has seen billions of pounds of investment flood this emerging industry. One area that has been driven by this push for coverage is … Continue reading Blockchain, Cryptocurrency and SEO Marketing, things to consider.→

As we know, its never easy to gain search positions in Google now days as the rules keep changing almost daily. This becomes even harder when the listing we do have ends up against our personal reputation. This can be by way of a mistake in the way Google has understood our digital information or … Continue reading Quick Wins for SEO Success→

Google’s algorithm updates have always been an excellent resource for the SEO community. Through 2018 there were a series of updates that broughtin rank and position changes to a number of different websites. Updates likethe Google Medic update impacting website content and search rankings, Googlealways finds a way to optimise their search engine to ensure that … Continue reading Januarys Algorithm update→

There has been so many alterations to SEO over the last year. Google now look for many human styled ‘quality traits’ to update their algorithm. This therefore poses the question, can SEO be implemented by software any longer? In the past there have been many quick hacks used to increase search performance, dynamically produced content … Continue reading Can Software beat humans with SEO?→

In digital marketing, and specifically searchengine optimisation (SEO), there are small items of information that in their retelling lose context and become what we call ‘myths.’ SEO myths are snippets of information that, despite being ignored over and over again, never seem to die. They take on a life of their own and leave site … Continue reading SEO Myths That Just Won’t Die→

The industry has been telling us for ages that ‘content is king’ but the thing to remember here is that Google is ultimately a content reader and therefore if you want to be listed for a term or a phrase then it will have to be backed up by content at some point! Now let’s … Continue reading 7 Things to Remember About Content!→

I think it’s been well documented how important content delivery is for any brand’s online visibility. How incredible then, that only some 6% of marketers claim to implement content correctly! This amazing fact stands alongside another amazing stat, some 60% reckon that 2017 will see them massively increase their campaigns, however 92% of these do … Continue reading Content – is it still as important?→

Last week I visited a business contact who runs a small local business and needs sales leads quickly. He therefore wanted his website to work and asked “can we SEO quickly?” He had designed this site himself some years ago and even he admits that it wasn’t fit for purpose. Of course I explained that optimising correctly will … Continue reading Can I SEO Quickly?→

We all know that some time ago Google delivered its first version of a Mobile Algorithm to update how it ranked websites in SERPS. This was called ‘Mobile Armageddon’. The idea was to penalise those websites that were not mobile friendly. Well, here we are just over a year later and it has been confirmed … Continue reading Mobile Armageddon and search→

2017 is turning into a monumental year. First, the government have triggered article 50 and so we are definitely leaving the European Union, then Theresa May has started election madness by saying the country will be going back to the polls on May 8th for a general election. Finally we have seen the Tories gain a … Continue reading 2017, a monumental year→

Content marketing and maximising reach! How can you ensure your business remains top-ranked within online search results? Well one way is to incorporate an SEO marketing plan into your content strategy. By utilising an on topic blog that your customers and visitors will find interesting and then by keeping this updated frequently you will maximise visibility. … Continue reading Maximising the reach of your content.→