Powerful Facebook Statistics to help you craft insightful campaigns

Any social media agency in Essex or any other part of the UK knows that the social media landscape is changing all of the time. Therefore, it is critical to make sure that your business keeps up-to-date with everything that is going on. In this post, we are going to focus on the social media platform that seems to be the first port of call for businesses today – Facebook.

Facebook provides an excellent platform for those who are looking to reach a wide range of customers. Below, we are going to take a look at some of the most powerful statistics regarding Facebook, which you can use to power your social media campaigns.

The largest demographic on Facebook at the moment is the age group between 25 and 34-years-old – There is only one place to begin, and this is by establishing what sort of people are most likely to use Facebook. This is important because it can help you to determine the sort of people that you will be targeting while using this social media website. Expanding a bit wider, 72.8 per cent of all users fall in the 18 to 44-year-old bracket.

India has the greatest number of Facebook users worldwide – While we are talking about demographics, it is important to consider where the majority of Facebook users are based. There are currently around 340,000 million Facebook users in India. The United States takes the second spot, and the third goes to Indonesia. Of course, these are all big countries, but it does help to know where your audience is situated.

86% of Internet users with an income of $100k and above per annum use Facebook – You probably have a persona of the sort of people you are targeting with your product or service. If you are looking for those who have a high yearly income, Facebook proves to be a good choice.

Tuesday, Wednesday, and Friday are the highest engagement days – As this is the case, it certainly makes sense to ensure that you are posting on these days to boost engagement.

Most Facebook users use their mobile to access the social media platform – In fact, 98.3 per cent of Facebook users have used their mobile to access Facebook. This highlights why it is pivotal that you think about mobile device viewing when you are planning your content and ads. Make sure that everything you do will look great on a mobile device as well.

So there you have it: some of the most powerful Facebook statistics that can help you to power your campaigns. If you are interested in taking your social media campaigns to the next level, it is worth working with a reputed social media agency in Essex like Pure Digital that can help you to make the most of Facebook and the other social networking websites that are popular at the moment. They will make sure to craft a campaign that will give you the greatest chance of success.