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- forecasting better
Sales teams spend a lot of time doing forecasting and engaging in report generation. Sales forecasting should be automated because it depends on a number of metrics, and what depends on metrics is always better when automated. Automated sales forecasts are accurate, quick, and almost instantaneous. They can also be shared across departments, and different data can be integrated for more accurate and better insights. A perfect example of this is a generation of sales forecasts based on marketing and sales data combined.
Sales automation helps you grow quickly
Automation brings a lot of benefits to companies when they use it correctly. It reduces manual entries, duplication of data, and frees up teams from repetitive tasks. It is important to use sales automation so that the sales team can use their extra time and resources on core sales activities. A good CRM usually has sales automation module, but you can also choose to purchase a sales automation tool separately. Regardless of what you do, it makes sense to integrate data from both sales and marketing teams for better forecasts and insights. As you might already know, all of this leads to organizational growth as well.
