Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?→

The best content in the world is useless if it doesn’t reach the desired audience or struggles to get noticed at all. SEO is an excellent way to increase traffic to your website, but over-optimisation can be just as bad as no optimisation whatsoever. What is over optimisation? Real estate on search results pages is … Continue reading How to avoid over optimissation in SEO?→

More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?→